Choosing What’s Insides for 2012!
Come gather around friends, and join the crowdsourcing: we’re looking for new household products you’d like to see us do for the 2012 What’s Insides. We’re looking for things with lots of ingredients, both edible and non edible, that can be reasonably found in anyone’s home or garage. We’re not looking for “How it Works” type requests like DVRs and iPads; we’re looking for the simple things in our lives (like Cool Whip, or mascara, or chewing gum) that turn out to be amazingly complex when we really look into them.
For those new to the concept, What’s Inside has been called “wikileaks for groceries”. We take an everyday product and dive headfirst into its ingredient list (or its patent description) and tell 
you everything we can about its ingredients; what each ingredient contributes to the product, how they interact with each other, how they interact with other products; really, everything we can find.
Please leave your comments below, and please, please, please share and reblog this post; What’s Inside gets so much better when we have more ideas than we know what to do with! So many of our greatest articles were inspired by you, our readers, and we want to keep doing that. Thank you all so very much!
You can see all the previous What’s Insides in one place right here: http://whats-inside.tumblr.com
